SEE Branding Campaign
- View the Campaign Website and share it broadly
- View the Press Release to learn more
- View the Ad Headquarters Webpage to engage at a deeper level
Want to join us?
Please help us spread the word about the value structural engineers bring to the industry and society overall by liking, commenting, or sharing on social media.
How to Help
If you want to help us share the positive impact structural engineers have on society at a local/regional level, please contact Leo Baran for more information on becoming a brand ambassador.
SEE Branding Campaign Seeks to Brand, Market Structural Engineering Profession
NCSEA wants to raise awareness of the structural engineering profession’s vital contribution to society. That's why we launched a brand and marketing initiative with Agency McKenna. The campaign’s tagline, “We SEE Above and Beyond,” describes the valuable ways structural engineers contribute to the design and construction of built structures and resilient communities. Structural Engineering Excellence (SEE) serves as a guiding principle for the profession.
NCSEA President Ed Quesenberry, P.E., S.E. shares, “This campaign is about telling the structural engineering story, from celebrating our role in the Architecture, Engineering, and Construction (AEC) industry to building awareness of the many ways our profession advances and supports the safety and resilience in the built environment. Through telling our story, we hope to build connections with people outside our profession so that we can work together to solve the problems of tomorrow. While the initial campaign will target the AEC industry, future goals of the campaign include outreach and awareness building with consumers, higher education, and grades 5-12 so the public and students can better understand what structural engineers do and how our work is woven into their lives."
The brand and marketing initiative began its outreach in social media in October 2021 with a goal to expand to multiple communication platforms in 2022. A recently launched website provides easy access to the campaign messages and key resources.