Rewriting the Fee Formula: A Smarter Model for Pricing Your Services by BQE – Free STRUCTURE Sponsored Webinar

Are you tired of watching your fees shrink as your expertise grows? Does it feel like the better you get at engineering, the less money you make per project? You’re not alone—and you’re not stuck. This webinar challenges the conventional wisdom of hourly and percentage-based fees that most AE firms have been trained to follow.

This interactive webinar reveals a more powerful approach to pricing that aligns with the actual value you create for clients, not just the time you spend or the construction costs you influence. In this 50-minute session, you’ll discover why traditional pricing models punish efficiency and reward inefficiency—and learn a proven framework for breaking free from the “efficiency penalty” that’s keeping your firm trapped in a race to the bottom.

Whether you’re a firm owner looking to improve margins, a principal tired of competing on price, or an engineer planning to start your own practice, this webinar will fundamentally change how you think about your value and your fees.

Speaker:

Steven Burns, FAIA, is an architect, technologist, and business strategist who works directly with architecture and engineering firm owners to help them rethink how they price, position, and grow their practices. With decades of experience in both practice and consulting, Steven has helped over 1,400 firms transition from commodity pricing to value-based approaches, typically seeing 15-25% improvements in project margins within the first year. His approach combines proven business strategy with a deep understanding of how architecture firms operate, creating practical frameworks that work in the real world of RFPs, client relationships, and competitive markets.